PTPN Insights

Prove to workers’ comp providers that your patients get better more quickly through outcomes data.

May 22nd, 2015 |

Prove to workers' comp providers that your patients get better more quickly through outcomes data.You’ve heard a lot about evidence-based practice in recent years, but have you heard of evidence-based marketing? Using evidence to back up your marketing claims is an effective way to differentiate yourself from your competitors, and one of the many benefits of measuring outcomes in your practice.

In the workers’ compensation market in particular, the competition for referrals is stiff. Take advantage of the outcomes data you’re collecting to add evidence to your marketing messages to workers’ comp payers of all types — employers, insurers, case managers and so on. Here are a few reasons why you should:

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Transitioning your patients to wellness clients.

March 24th, 2015 |

Transitioning your patients to wellness clients.By Mitchel Kaye, PT, Director of Quality Assurance, PTPN
and Joyce Klee, PT, Co‑Owner, Clinton Physical Therapy Center, and President, PTPN of Tennessee/Georgia

With millions of aging Baby Boomers eager to remain vibrant and healthy for as long as possible, fitness and wellness programs for older clients have become one of the nation’s hottest trends. And for good reason; not only do such programs meet an important need in a population that considers 65 the new 45, they also have been proven to reduce healthcare costs associated with both chronic conditions and the common aches and pains of aging.

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Using LinkedIn to promote your practice.

September 29th, 2014 |

 Using LinkedIn to promote your physical therapy practice.Are you using LinkedIn to market your practice? If not, you may be missing out on one of the most powerful social media marketing channels. A 2013 study showed that small businesses use LinkedIn more regularly than other forms of social media and believe that LinkedIn has more potential to help their firms than other channels.

LinkedIn is primarily a business-to-business (B2B) networking platform, rather than a business-to-consumer (B2C) channel. So think about LinkedIn as a way to reach colleagues, professionals and business owners, rather than consumers or patients.

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Generating content for your social media feed.

June 25th, 2014 |

Generating content for your social media feedContent has been king for a while in the digital world. While initially website search results could be improved with simply adding keywords to pages and tagging website headlines, the latest search updates like Google Hummingbird rely on fresh — and meaningful — content. As the experts at Marketing Profs put it, “Valuable content has magnetic power.”

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Position yourself as the provider of choice for workers’ comp patients.

March 26th, 2014 |

Position yourself as the provider of choice for workers' comp patients.While workers’ compensation claims have declined by 60% over the last 40 years, employer costs for those claims continue to increase. And when more than 25% of these claims are due to injuries caused by lifting, pushing, pulling, holding and carrying, problems that affect the musculoskeletal system, it’s easy to understand why workers’ comp payers might be viewing therapy providers with increased scrutiny.

In these market conditions, physical and occupational therapists have to think about how to market their practices to such payers. Recent research indicates that prompt therapy can dramatically reduce workers’ comp costs, so the time is right to capitalize on employers’ need to control costs. Here are some things that private practice owners can do to make their therapy clinics attractive to payers.

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